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Some of the most daunting words you can hear.
First impressions count, whether it’s in the form of a firm handshake or how you dress for an interview, and even online. Your professional bio is one of the most crucial marketing tools you have, it’s a way to brand and introduce yourself through a variety of channels. It’s the first thing people read to get a good understanding of who you are and what you do.
The question is, how do you start one?
Creating a short professional bio is gaining in popularity as the digital age grows and people’s attention spans shrink (are you drifting yet?). A short bio can also be used in a multitude of ways, from Twitter to LinkedIn, applications, personal website, and your Women in Rural profile – the versatility of a short bio, which doesn’t have a specific word count, is why we recommend creating and using one.
We’ve gathered a few steps and tricks to help you get started as well as a template you can access through the Women in Rural’s resource page. The steps below serve as a framework, a foundation if you will, and you can tailor these to match your personal style.
Take a few minutes to answer a few questions about the point and purpose of your bio.
Start with your name. Introduce yourself and your business or occupation; this is your initial handshake. This will get the readers attention and prompt them to continue reading – or give them the chance to stop reading in case you’re not what they’re after.
You can also consider adding a value proposition statement to your first line, replacing your occupation, and instead talk about what problems you solve for your target market and why people should choose you in one way or the other.
Are you real, or are you a robot? This is the section where you get to add some personal interest and other details about yourself to make your audience connect with you.
Here you can mention things like hobbies, stories, and other personal tidbits that show your personality. You can choose to be as bold as you’d like, but pay attention to who and what your target audience and goals are – avoid sounding too cynical of yourself, as it may come off as fake.
End with your contact information and a simple call to action asking people to get in touch with you. Phone numbers are totally optional, but email is a must. Feel free to replace your phone number with a link to your website.
Now that you know the steps to writing a bio – here are a few tips to make this as painless as possible and still a bio you can use across all your media channels.
Now that you have your bio, don’t let it sit on a shelf and wait – read through and revise as needed, especially when you have a major event like a career change.
You’re on your way to writing a kickass bio, go get em!