A Texas native, Reed attended Lake Forest College, north of Chicago, for two years. A summer in Grand Lake perpetuated a move to Winter Park. After two years fully submersed in the mountain lifestyle, she opted to finish her journalism undergrad at CSU. Degree in hand, she headed back up to the mountains to a variety of jobs. A few years in Stowe, Vermont solidified her love of Colorado. She headed back to eventually take a sales position with TV18 in Winter Park. This then brought her to a position in Steamboat as Advertising Sales Consultant and Host for Steamboat TV18 in September of 2012. Most recently, she was started The Jones Standard, an event and wedding planning business as well as The Jones Standard Digital, a marketing firm that aims to establish and maintain a digital footprint for small businesses.